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Kansas City Chapter Event - Using Emotional Data to Differentiate Your Brand
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Kansas City Chapter Event - Using Emotional Data to Differentiate Your Brand

Kansas City Chapter Professional Development and Happy Hour - November 2019

When: Monday, November 11, 2019
3:30-6:00 PM CT
Where: CBIZ
700 W 47th Street #1100
Kansas City, Missouri  64112
United States
Contact: Stacie Sarasio

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Kansas City Chapter Society of FSP Event:

Professional Development and Happy Hour

Join us on the Plaza for Professional Development and Networking Happy Hour

Sponsored by:


3:30 pm - Check in

4:00 pm - Professional Development Program

5:00 pm - Happy Hour & Networking


Using Emotional Data to Differentiate Your Brand


Presented by:
Grant Gooding


There is a science behind how to position your organization in the marketplace and the messages you can use to stand out from your competitors and win more business. There are data sources that you can utilize in order to use the right emotional messages to the right customer segments to maximize your revenue opportunities. Grant Gooding, CEO of Proof Positioning, will define "Emotional Data," how it differs from "big data" and illustrate how the brain works to gather and recall information to provide your organization with a psychological competitive advantage over your competitors.


For additional information including CE credits and registration details, click the "Register" button below


Partners of FSP

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