BUILDING A STORYBRAND
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The presenter will explain how financial professionals can clarify their message to generate leads, create more referrals, or empower their sales team. How? With StoryBrand. The StoryBrand Marketing Framework will help advisors understand what customers are looking for so they can tell their story in a way that will make people listen.
Skills attendees will take away from this presentation:
Understanding and improving their marketing message
Creating campaigns that will drive more business
Making their website work for the advisor – not the other way around
Mike McGlothlin, CLU, ChFC, CFP, LUTCF is a team leader, retirement industry activist, best-selling author and disciple of Indiana Hoosier basketball. As executive vice president of retirement products at Ash Brokerage, he heads a team providing income planning solutions focused on longevity and efficiency. He also provides guidance and assistance for advisors and broker-dealers navigating marketplace and regulatory changes. With 25 years of industry experience, Mike is a sought-after writer and speaker focused on helping advisors bring true value to their business. He became a certified Go-Giver coach and speaker so he could share the Five Laws of Stratospheric Success and show others how the philosophy could change their work and life. He's also a certified StoryBrand guide, helping advisors find results from their marketing efforts. Mike's web series, “Winning Strategies,” provides insight and motivation for financial advisors in many forms - blogs, videos, a podcast, and more. His blogs haven been turned into two books,, “Above the Clouds … Winning Strategies from 30,000 Feet” and "Winning Strategies: The New Rules for Retirement Planning." His third book, "Free Throws for Financial Professionals" was published in October 2018 and made the Amazon best-seller list. Mike is a graduate of the Kelley School of Business at Indiana University, where he majored in business economics, public policy, and business analysis. In addition to his Indiana life and health insurance license, he has active Series 6, 26 and 63 registrations. He remains active with many professional associations and currently serves on the executive committee for the Society of Financial Service Professionals.
Basic - Intermediate
Due to the sales and practice management content of this webinar, there are no CE credits.
Registration Fee (includes PowerPoint and access to the archived program)
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This program will be recorded and archived and the link to the recording will be emailed to all registrants about a week after the webinar. The recording will also be accessible by all FSP members in the Member Resources area of the Website within 24 hours of the webinar. The recording will include both the audio portion and PowerPoint slides.