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Building a StoryBrand
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Building a StoryBrand

The webinar will discuss how financial professionals can improve their marketing message, create more referrals, and make their website work for them.

When: Wednesday, February 6, 2019
12:00 - 1:00 PM ET
Where: Online Webinar
United States
Presenter: Mike McGlothlin, CLU, ChFC, CFP, LUTCF
Contact: Member Services

Online registration is closed.
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Due to licensing restrictions this program will not be recorded/archived nor will the PowerPoint presentation be accessible.


Program Overview

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The presenter will explain how financial professionals can clarify their message to generate leads, create more referrals, or empower their sales team. How? With StoryBrand. The StoryBrand Marketing Framework will help advisors understand what customers are looking for so they can tell their story in a way that will make people listen.


Skills attendees will take away from this presentation:

  • Understanding and improving their marketing message

  • Creating campaigns that will drive more business

  • Making their website work for the advisor – not the other way around


Featured Speaker:


Mike McGlothlin, CLU, ChFC, CFP, LUTCF is a team leader, retirement industry activist, best-selling author and disciple of Indiana Hoosier basketball. As executive vice president of retirement products at Ash Brokerage, he heads a team providing income planning solutions focused on longevity and efficiency. He also provides guidance and assistance for advisors and broker-dealers navigating marketplace and regulatory changes. With 25 years of industry experience, Mike is a sought-after writer and speaker focused on helping advisors bring true value to their business. He became a certified Go-Giver coach and speaker so he could share the Five Laws of Stratospheric Success and show others how the philosophy could change their work and life. He's also a certified StoryBrand guide, helping advisors find results from their marketing efforts. Mike's web series, “Winning Strategies,” provides insight and motivation for financial advisors in many forms - blogs, videos, a podcast, and more. His blogs haven been turned into two books,, “Above the Clouds … Winning Strategies from 30,000 Feet” and "Winning Strategies: The New Rules for Retirement Planning."  His third book, "Free Throws for Financial Professionals" was published in October 2018 and made the Amazon best-seller list. Mike is a graduate of the Kelley School of Business at Indiana University, where he majored in business economics, public policy, and business analysis. In addition to his Indiana life and health insurance license, he has active Series 6, 26 and 63 registrations. He remains active with many professional associations and currently serves on the executive committee for the Society of Financial Service Professionals.

Educational Level

Basic - Intermediate


CE Credits

Due to the sales and practice management content of this webinar, there are no CE credits.


Registration Fee

FSP Premier Members: FSP Members: Non Members:


* FSP Members still need to register as usual.


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Registration Options

  • Register online by selecting the "Register" button above.
  • Call our Member Services department at 800-392-6900, Monday–Friday, 9:00 a.m. – 4:00 p.m. ET
  • Refund Policy


Program Material and Archived Recording

NOTE: Due to licensing restrictions, the webinar will not be recorded/archived nor will the PowerPoint presentation be available.


How Webinars Work

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